BookIT.com is a ticket booking website designed using predefined colour and type constraints.
Booking tickets for events is often a fragmented and time-consuming experience. Users are required to navigate multiple pages, compare dates and venues, and make decisions under time pressure, all while dealing with inconsistent layouts and unclear pricing. The challenge was to design an event ticketing website that prioritised speed, clarity, and ease of decision-making, allowing users to quickly discover events, understand their options, and complete a booking with minimal friction.
This project focused on exploring layout, hierarchy, and visual consistency within predefined constraints, while ensuring the interface remained accessible and intuitive across a wide range of event types.
The Good
Designed a combined portfolio and storefront that supports commissions while showcasing artwork in a single platform.
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Created a flexible e-commerce template by reworking familiar patterns into a clean, reusable layout.
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Designed an image-forward e-commerce experience that evolved alongside a changing brand and business direction.
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